In 2012, Derek and co-founder Melanie came up with the brilliant idea to put a new spin on an old business model.
#YOUNIQUE JANUARY KUDOS SOFTWARE#
Younique’s story is a fascinating one of innovation.īack in 2003, Derek Maxfield (above) founded a company called NetSteps which provided software solutions for the direct selling industry.ĭerek’s sister – Melanie Huscroft – was a homemaker and mother of four who also had experience in advertising and sales.īut Melanie’s true passion was in beauty and fashion.Īfter a few years, Derek Maxfield decided it was time to move on from NetSteps, and he started looking for a new entrepreneurial challenge. Keep reading and you’ll find out soon enough.īut first let’s take a look at how this notorious MLM has achieved such staggering growth: “Okay, donating to charity is great and all… but can they show ME the money?” (Check out the Foundation’s FAQs page if you’d like more info.) So I still give props to Younique for donating millions of dollars each year to help sexually abused women in need of healing. Well, it turns out that even the Younique Foundation has critics.īut I believe that doing some charitable work – regardless of the real motives – is always better than doing NO charity at all. I’m sure you’ll agree with me when I say:Ĭombining entrepreneurship with philanthropy is a noble and worthy cause. This public charity provides the much-needed support and resources to women who were sexually abused during childhood.Įach month, the foundation hosts a 4-day healing retreat in the United States for survivors.
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In much the same way Younique has embraced the new social media landscape, they’re also contributing to this new era of women’s empowerment.įor example, the company created the Younique Foundation in 2014. Younique’s mission is to uplift, empower, validate, and ultimately build self-esteem in women around the world through high-quality products that encourage both inner and outer beauty and spiritual enlightenment while also providing opportunities for personal growth and financial reward. If you’re skeptical of big MLM companies and see them as a lil’ scammy, I don’t blame you one bit.īut Younique’s firm commitment to fulfill their mission may change your mind: Which means there’s a TON of virtual parties goin’ on! The idea is so appealing, there’s now more than 1.2 million Younique Presenters worldwide (and counting). Since many of us are on some form of social media on a daily basis, anyway… why not make some money at the same time, right? Which actually makes perfect sense if you think about it. The first direct sales company to market and sell almost exclusively through the use of social media. Instead, they’re given their own customized Younique website which features an e-commerce store.Īnd this digital store is meant to be promoted mainly through social media.
Unlike the name suggests, Younique Presenters don’t actually need to “present” their products in the traditional way through home parties. Similar to companies like Avon and Mary Kay, these products are sold through independent sellers aka “Presenters” in Younique lingo.
#YOUNIQUE JANUARY KUDOS SKIN#
Younique, LLC is an MLM company that sells a wide-range of beauty products including skin care, fragrances, and makeup.įounded in 2012, their 200,000 square-foot headquarters is located in Lehi, Utah, and is able to process up to 30,000 orders per day. The real question, will joining Younique really help you become a successful #GirlBoss? Living the Younique lifestyle involves using their high-quality products while helping other women achieve personal growth and financial rewards. Younique also puts a strong emphasis on women’s empowerment. It’s a model that’s been working for Tupperware since the 1950’s.Īnd Younique has modernized the approach by eliminating the need to sell products face-to-face, all thanks their trademarked… Behind all the rah-rah and catchy music, Younique is still an MLM.Īnd many MLM’s still use the tried-and-true “home-party” method of selling aka inviting all your friends over to sell them products.
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